Riot / Pengu's Big Adventure

Digital Campaign

To launch Teamfight Tactics Mobile in South East Asia for our fans who have been waiting for three long years, we proposed a social strategy that transformed the mobile launch from a mere extension of TFT into a trailblazing event that celebrated and united the APAC gaming community, ensuring TFT Mobile wasn’t just launched – it was spectacularly unleashed. we sought out to amplify every asset from Riot Games, giving them a bigger purpose — beyond simply being eye-catching. We tapped into the kind of stimuli that instinctively makes our fans tick at every touchpoint, giving them a chance to be part of Riot’s plan to take over the region.