Embedded Files
Assorted Projects
Throughout my time in GOODSTUPH, I have worked on a few in-house projects. Ranging from producing unique red packet designs, to Pink Dot campaigns. Here are some of the works that I have worked on!
2022 Year of the tiger Ang Bao
We challenged the typical conventional design of a red packet into an interactive red packet using the form of a tiger. The tiger's tongue, when pulled, opens the top flap of the red packet where you can put money in. It also acts as a couplet where every red packet has a different Chinese New Year greeting to it.
Credits
Agency: Goodstuph SingaporeArt Director: Jeremy Boon, Rachel FungPhotographer: Nik VoonCreative Lead: Sinyee
2021 Pink Dot x GOODSTUPH
We're highlighted the trans community by introducing merchandise aligned with Pink Dot Singapore 2021 where all proceeds will support The T Project, Singapore’s first and only social service for our transgender community.
Credits
Agency: Goodstuph SingaporeProduction: edit&play
Hair & Makeup: Makeup Entourage
Art Director: Jeremy Boon, Trang DangCopywriter: HazwanPhotographer: Nik VoonCreative Lead: Mark Ong
01 - Snapinsta.app_video_10000000_880615486141297_1317206987324800337_n.mp4
2022 Cred Box
When we won Agency of the year, we wanted to flex in a way that represents Goodstuph. We designed a little cred boxs with t-shirts showcasing all our clients and offices around Asia. For the shoot, we rented a lorry and drove it around asia flexing our fits.
Credits
Art Director: Jeremy BoonIllustrator: GabriellaPhotographer: Nik Voon
02 - Snapinsta.app_video_694E5BBF8A1BA45FAE9297CA76B2ED90_video_dashinit.mp4Google Sites
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