Hello! I'm Boon, an Art Director with about half a decade of experience traversing pixels in Sunny Singapore. 

Boon’s journey started at a very young age when he developed an interest in funny ads after coming across the iconic “Anything Whatever” TV commercial… but tiny Boon was lost, not sure where to even begin.

So at 16, with all that drive, Boon left his stacks of school textbooks behind (with every page and face doodled) and set off into the world of creativity to pursue his passion and studies in design and advertising.

It took him over a year to really understand advertising, from tackling mock briefs every day, to realising that insights are not just observations. The biggest change came when he found “The Advertising Concept Book,” a hand-me-down from a senior during his Facebook internship. Next thing he knew, with his newfound knowledge, he graduated, put on his ad lens and landed his first job in an agency.

Since then, he’s progressed to the position of Art Director, and every Chinese New Year, he’s been telling his relatives about his “many” occupations, from selling 🍜 and 🍺, to even 📱 and 🕹️!

Currently he is busy pushin' 🅿️, as in pushing pixels in Digitas Singapore.