Riot / Hyper Roll Karaoke

Digital Campaign

After three years of waiting, Teamfight Tactics Mobile was ready to make a big impact in South East Asia. Our audience, thriving on unpredictability and chaos, we knew we needed to engage our fans authentically. Our strategy was to surprise and excite players with an adrenaline-fueled experience. We selected nine super fans from across APAC to join us in a custom-designed vehicle. They competed to master TFT Mobile gameplay and sing the most lyrics, all for the chance to win the coveted Golden Spatula, an iconic symbol in the TFT universe.